Agency blog – May 2009
Fasthosts survey finds 1 in 3 UK businesses have no time to improve website
08 May 2009
A new survey of 145 UK businesses by Fasthosts Internet Ltd, a leading web hosting company, has revealed that whilst 69 per cent of firms realise certain aspects of their website may require attention, 32 per cent repeatedly neglect making the changes in favour of spending the time on other aspects of the business.
According to the survey, the average small company rates their website at six out of 10 for effectiveness, but also aims to treble the income generated by their website during 2009. The research suggests a clear discrepancy between business owners’ online ambitions and how much time they currently invest.
As their shop window to the world, the majority of UK companies recognize that having a web presence is a vital aspect of modern business. However, 27 per cent are unhappy with their website design and a further 25 per cent are concerned that their website does not allow feature sufficient methods to communicate with customers. The research also showed that one in 10 businesses would like to replace their website entirely.
Whilst there are plenty of products and services on the market to help enhance business websites, one in three owners admit to being floored by a lack of time. During the first quarter of 2009, a further 32 per cent of business owners repeatedly sidelined changes to their website. The figures are alarming in contrast to the tough targets the same businesses have set themselves for online activity this year. Seventy one per cent aim to increase their overall visibility on the Web during 2009, while 55 per cent aim to grow the size of their website and 22 per cent intend to begin online advertising.
Currently, the average business earns 10 per cent of its total sales revenue as a direct result of its website, but in 2009, businesses are hoping to increase this income to 21%-30% of total sales revenue.
Steve Holford, CMO Fasthosts Internet, said: “In challenging economic conditions, business owners are more stretched for time and resources than ever. However, it is important to remember that often the simplest improvements to a website can make a noticeable impact on sales conversion
rates. Even a modest business website must receive regular attention to fulfil its potential.”
Fasthosts’ research suggests that UK businesses risk missing their online targets unless they can prioritise the work that their websites require. The issue is further supported by the fact that 26 per cent of respondents admit that tough operating conditions has either already led or may lead them to cut-back on external consultants such as web designers or IT advisors.
As UK online spending continues to snowball, business owners clearly recognise the value in investing in an online presence. Ninety four per cent believe that every size of enterprise should have a website, and 79 per cent would not wish to go back to the days of solely off-line trading.
Holford added, “Businesses can often find the Internet to be as challenging as the high street. However, a big flashy website is not a prerequisite to achieving online sales growth. With a realistic online strategy and a consistent commitment of time and resource, every enterprise can better achieve their online potential this year.”
