Posted by Claire Burdett
Social networking sites such as Facebook received the most web visits in May 2010 surpassing search engines for the first time in the UK.
Wednesday, 9 June 2010
According to Experian Hitwise, social media sites accounted for 11.8 per cent of web traffic, while search engines enjoyed 11.33 per cent.
Facebook was the most popular social networking site and had 55 per cent of all social media traffic – almost three times more than its closest rival YouTube.
Google is still the most popular site overall and accounted for 90 per cent of search engine traffic.
Robin Goad, research director for Experian Hitwise, said: “The majority of online marketing spend is currently diverted towards search, and this is likely to remain the case in the short to medium term.”
He added that search still remains the primary source of internet traffic as many marketers have not grasped the full potential of social media sites.
Twitter is now the third most popular social media site, overtaking Bebo and MySpace in May.
On June 2nd, Facebook revealed that the number of groups advertising on its site had quadrupled since the beginning of last year.
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