Posted by Helen Moore An interesting survey of journalists has given a stark picture of how rapidly media is changing around the world.
770 journalists from 15 countries including the US, Brazil and Europe were interviewed by Oriella PR and the findings were very interesting – or potentially worrying if you are a journalist!
Looking at it from a client or agency perspective though it gives a fascinating insight into what is actually happening in the media and how rapidly it is changing. Some of the findings include:
• 40% think that the web will provide more opportunities
• 41% of publications run Twitter feeds
• 1 in 5 publications has a mobile app (rising to 1 in 3 in Germany, Italy and the US)
• 1 in 4 publishers are looking at paid-access models with 30% looking at paid-for websites and 22% looking at smart phone apps as a revenue stream
Clients must embrace these new changes into their PR and marketing plans and almost certainly use an agency with digital expertise to advise on the most appropriate strategies to leverage optimum results.
Ignore digital at your peril.
You can read more findings from the survey here http://bit.ly/ad1Fj4
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