Posted by Helen Moore
Social Media is the Icing on Top of the Marketing Cake
A new report from the Nielsen Company has quoted some incredible statistics about Social Media. Here’s just some of them.
“Three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes a year on social networks and blog sites.
This equates to 22 percent of all time online or one in every four and half minutes.
For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year.
The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.”
It’s pretty compelling isn’t it?
However another report from The Online Publishers Asssociation carried out by Harris Interactive found that online users trust content to varying degrees according to where it’s published. Media sites come out tops (giving ongoing credence to digital PR) with portal channels second and social media bringing up the rear.
Of course, trust translates to buying patterns as well.
In an interesting article by Jason Fell at FOLIOmag.com he discusses these issues with Joe Pulizzi and the conclusion seems to be that brand marketers are beginning to invest more time and money in developing their own content on their own sites and driving traffic to it.
We couldn’t agree more.
The line that we’ll ‘get a student to do a bit of tweeting’ is looking even more ridiculous than ever. The reality is, is that social media has become a hugely powerful, friendly interface to your customer base – it’s the icing on the top of the marketing cake if you like. But people don’t just want icing, they want some cake, some substance – which is why it’s so important for companies to look at developing sophisticated content strategies which will be search engine-friendly and generate leads.
Social media without solid professional content behind it doesn’t work all that well. Just as well, then, that we’re very good at making cakes here as well as a dab hand at icing!
Contact us now on 0845 862 0017 or email us on hello@themediamarketingco.com and find out how we can help you market your brand effectively online or join our mailing list and get regularly tips and information straight into your mailbox.
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