Social Marketing & Digital Agency

Lolita to go on Kindle

If you like to curl up of an evening with a good book, you will be able to read both of these classic titles soon in e-book format exclusively from Amazon’s Kindle store.

Needless to say this is ruffling feathers in the publishing world as the traditional publishers who produce the hard copy versions can see their world being threatened.  As e-books didn’t exist when contracts for classic books were drawn up, the whole area of electronic versions of older titles is a very murky one.

Mashable have the full story here http://mashable.com/2010/07/23/amazon-deal-threatens-ebook-market/ but it looks clear that the new technologies will ensure that there is some jostling for position between agents and publishers for quite a while yet.  And in the meantime the consumer may find that they may not be able to read certain titles in e-book format if, for example, they have bought a Sony e-reader rather than a Kindle.

In the long-term though we think that the e-books will find a comfy home amongst the plethora of online reading material as well as the hard copy stuff.  As lovely as e-books are, few readers can resist the lure of a good bookshop (assuming that they can figure out a way to stay in business that long that is!)

It’s just another facet of these fascinating e-times that we live in.

Talking publishing, our very own Claire is in the middle of writing her forthcoming book about using social media in an integrated way for b2b, which is being published traditionally and on kindle, and we are also about to update our  ‘WTF can social media do your business?’ e-book to take in the changes in the online world during 2010. If you would like us to produce an ebook (or white paper or seo content) for your company or business, or would like to know more, email us on hello@themediamarketingco.com

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