Posted by Helen Moore
Measuring the ROI of Social Media - Forrester's Report gives a different perspective
A fabulous report has come out from those lovely folk at Forrester, who so eloquently put what we try to explain to clients and prospects on a regular basis – social media ROI isn’t just about money and the bottom line.
You can read an excerpt from Augie Ray’s report here, but basically, he says that companies must look at social media in a holistic way, and while a great deal of activity can be tracked and evaluated, some of it just can’t.
This doesn’t mean that it’s a black art that gives agencies carte blanche to charge large fees with no accountability. What it does mean is that social media can make a significant contribution to a business’s status, influence and brand perception even though these and other positives can’t be measured by strict metrics, financial or otherwise.
If you still have a boss who thinks that social media is a ‘bit of fun for the youngsters’ (yes, there are still people who think that), maybe you could get him to read the report and see how seriously an organization like Forrester takes social media these days.
Happy reading folks, and if you want to know how social media could make a hugely positive impact for your company as part of your marketing and PR initiatives, please get in touch today – we’d love to help!
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