Social Media On the Up
A recent study by CMOSurvey.org of top US marketers found increased confidence in the overall market and prediction of marketing spend on the increase this year. Of that increase, the CMO Survey reports that internet marketing expenditure generally accounted for the largest increase, with social media marketing spend doubling.
Social media marketing spend in the USA exceeded 2009 levels by April this year, and is predicted to rise to 10% of total marketing spend in the coming year and nearly 18% in the next five years. The largest increase next year is to come from B2B service companies (doubling to nearly 12%) and, in fact, B2B priorities are leading the way across the board, with a sharp increase in all B2B marketing spend on both products and services.
This reflects what we have noticed this year at TMMC, as does the finding that over 72% of companies are outsourcing some or all of their marketing. We think this is a result of the recession, and the sharp evolution of social media and social media marketing, which has left many companies understaffed and struggling with a skills shortage in this key area.
If you want to promote your B2B company, product or service and don’t have the in house capacity – or you are a PR/marketing firm who has been asked to provide digital and/or social media solutions for your client – we can help by providing the perfect solution to your needs.
Just contact us today on 0845 862 0017 or email us on hello@themediamarketingco.com.
