Posted by Helen Moore 
B2B giant CA creates 'cloud' chalk art and uploads it to Twitpic
We can’t tell how excited we were to read a whole batch of news over the summer telling us that B2Bs are finally waking up to the considerable benefits of social media.
Very significantly we feel, CA Technologies (you may know them better as Computer Associates) have appointed an agency to build its social media campaigns in Europe as it ‘wants to stimulate direct conversations to build relationships.’
What’s exciting about this is that CA Technologies are a very large IT management software company and are about as B2B as B2B gets. And they are using exciting techniques like getting chalk art drawings done on pavements with company messaging and using the photos on Twitter et al – all exciting and innovative stuff.
And those peeps at Cisco, another B2B giant, are embracing social media wholeheartedly too, not to mention Forrester who are constantly bringing out reports that are telling B2Bs to, well, get on with it!
So will those nay sayers at the B2Bs – you know those ‘social media is for B2Cs selling to kids’ types – have to change their plans? We think so. And fast. Not only will they be embracing social media as a means of communicating their corporate messages to their clients and prospects, but they will be incorporating social media into the solutions that they offer their clients.
A little bird tells us that social media is forming an important role in some ‘mega deals’ that are already on the table and that ultimately it will revolutionise how companies communicate.
In fact we think that within the next year we will be seeing an avalanche of B2Bs in the arena all reaping the tangible benefit of integrating a serious social media campaign into their marketing and PR strategies. Watch this space.
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