Facebook cartoon campaign leads to unexpected profits for NSPCC
Facebook is one of the hardest social sites to leverage for business profit, yet the NSPCC raised £100,000 in just 48 hours after a Facebook campaign, in which it played no part and did not instigate, called on supporters to help the charity stop child abuse.
The campaign asked supporters to ‘change your profile picture to a cartoon’ by 6 December so there are ‘no human faces on Facebook but an invasion of memories,’ according to its Facebook page. ‘This is for eliminating violence against children.’
More than 22,000 fans changed their profile pictures to those of their favourite cartoon characters, including the Wombles, the Clangers, Penelope Pitstop, Mutley, Tigger, Aristocats, Spongebob, Bagpuss, and more obscure ones, such as Noggin the Nog and Littlenose.
The NSPCC was not behind the campaign, or involved in any way, but gained than 50,000 new supporters to their Facebook page, from 118,000 fans, and 200,000 hits, up 500 per cent, to its websites. Thousands more supporters set up JustGiving pages to raise money for NSPCC.
