Social Marketing & Digital Agency

It’s been a busy social week in London for digital folk.

CorpComms held their Monster Digerati Party on Tuesday in funky Delfina. I was an Awards judge and was delighted that @storyliners4itv won the Grand Prix as well as the Best Use of Social Media – it was my favourite entry, combining perfectly pitched understanding of their target audience with well executed social media that led to that elusive, almost mythical, happening, a viral campaign…

Naughty Communicate Magazine caused a bit of a scandal by leafleting outside, but most of the guests were oblivious to be honest, too busy enjoying the evening, including the F1 simulation. As fellow judge @benjaminellis tweeted, “the hot dogs and ice cream bike were suitably epic’, as was The Helen Dunne school of dancing, I might add.

It was great catching up with my fellow judges, especially Kirsty Leighton and Benjamin, and I also enjoyed spending time with longtime chum, Paul Miller, Head of Digital at Cision – the downside of being Digital folk is that we chat a lot online but we often don’t get out to meet up face to face, so thanks Helen and Sheli for facilitating!

Talking of chums, the eConsultancy Summer Party on Wedneday was a truly awesome mash up of digital folk and a great opportunity to catch up with existing friends and make new ones, something that hasn’t happened on this scale for a while to be honest.

The guest list posted up online beforehand was about a mile long and given how crammed the bar was it looked like most had turned up, although I was disappointed to discover Matt, billed as ‘Head of Diddling’ at LoveHoney, wasn’t there. New chum Johnny Hall of Cranberry Panda and his band of merry men know Matt well, however, so I remain hopeful. Got to be the best job title EVER.

So hello to new chums and old, lovely spending time hanging out and looking forward to getting offline again soon J

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