Christmas Adverts: It’s All About The Animals

Christmas videos featuring animals The charms of animals are well recognised in the cut throat business of brand awareness, but this year’s clutch of animals being used to ‘sell Christmas’ here in the UK may well have surpassed all other Christmasses and all other countries in terms of sheer cuteness.   Cartier’s Winter’s Tale Let’s […]

The Hub is Where it’s At: Social Media Hubs for Brands

Social media hubs are fast becoming part and parcel of a modern brands’ digital offering, with a couple of recent unveilings from major brands Ben and Jerry’s and Telefonica joining the plethora of brands’ using hubs to bring social media into their websites for the benefit of their communities. What’s of real interest from a […]

Social Media Trends: Research, Integration, Humour, Creativity

Focusing on HOW, rather than WHY, brands use social media is proving to be the prevalent trend in 2013 so far, so we thought it was time to have a quick look at what brands are using social media for market research, social media integration, creativity and what makes something popular, even go viral (hint: […]

Using Google Grants for Social Goodness

FREDFor charities looking to raise their profile online, the nonprofit version of Google Adwords, called Google Grants, is a great resource. It offers registered UK charities the equivalent of  $10,000 (currently approximately £6,600 GBP) per month in in-kind AdWords advertising, as Google puts it, “to promote their missions and initiatives on Google.co.uk”. It’s a gift […]

Not-So-Happy Nutella Day, Teen Tumblr Tantrums, Donut Vines

Yahoo! buys Tumblr The major digital marketing communication news this week has been all about network changes, so we’ll start with a quick look at what has changed and how it affects your marketing activity and campaigns. Unless you’ve been asleep under a rock you will be aware that Yahoo! has bought Tumblr for $1.1 […]