Social Marketing & Digital Agency

At The Media Marketing Co offices we do like to take a breeze through the ‘papers’, well hundreds of websites actually, on a daily basis.

And as we predicted, a number of stories are cropping up on a weekly basis (it will be daily soon) about large companies (Vodafone is one that has been mentioned this week) that are running into trouble with their Social Media campaigns (a member of staff put up a rude Tweet).

Today we see that lawyers are warning employers that they must take a more serious attitude towards Social Media as it is now such a powerful tool, the damage caused by unapproved activity that is directly linked to a company name, can be very serious.  The Tory party have twigged this and all prospective candidates in the forthcoming election must have SM messages approved by head office.

We urge all our clients to treat Social Media messages as though they were mini press releases, and tweeting etc must be carried out by approved personnel who are aware of the marketing and branding objectives of the company.

As the lawyers are warning, the consequences can be serious.

Book To be Published by Bookshaker.

I wrote an ebook last year to help businesses understand what social media can do to help them market themselves and increase their traffic. It was a takeaway product for The Funky Agency, the digital marketing and PR agency that is now all grown up and known as The Media Marketing Co, where we help clients plan and implement their marketing and PR, micro manage and depth mine their Social Media, sort out their SEO in every part of their digital arena, create SEO-rich and compulsive content and products, and join all the dots to establish a robust and cohesive online brand or campaign.

Called ‘WTF Can Social Media do for Your Business’ it soon proved a great hit with our visitors and is often quoted to me as a trusted source.. and then…cue trumpet fanfare!… I was signed up by Bookshaker (Lean Marketing Press) to write a full-length version for publication in eBook, Kindle and paperback.

The new extended edition includes the expected drill down descriptions and guidelines for businesses using the main social media sites, including Twitter, Facebook, LinkedIn, Flickr, Squidoo, MySpace, smaller and more niche sites, and Bookmarking sites, such as Delicious, Stumbleupon and Digg. What to do, who should be doing it, how to do it and how to measure it to keep tabs on your ROI and not lose heart. All as expected.

However, my book on using social media for b2b business goes much further as it also includes setting up and running a business/corporate blog for maximum leverage, how to plan your PR and marketing alongside your social media to amplify your messaging, plan your digital strategy, raise your brand’s profile and protect it in the digital space, join the dots and make it all happen seamlessly.

Basically it’s a brain dump – but a beautifully written and edited one, obviously!

Lean Marketing Press have a history of being innovators, with ‘Dangerous Debs‘, one of their two founders, being very active in internet marketing, well, since forever. This bodes well as Lean Marketing Press’s marketing is much better focused than any other publisher I know, and this coupled with our comprehensive digital media marketing expertise, could mean that, to rip off a fairly well known advertising campaign slogan, this book I am currently gestating may very well reach areas other books fail to reach…