PR is, like SEO and social media, one of the media’s ‘Dark Arts’ as it is an imprecise blend of art and science. It is always highly sought after because regular coverage in the press can do a huge amount for a brand and increase sales overnight and sometimes, if you strike lucky, a single piece of editorial can completely transform a business.
As a discipline, PR has diversified in recent years. While the Nationals, lifestyle and leading trade magazines are still going strong, the online digital space has steadily become equally important.
Most publications have a digital version as a matter of course and many only actually appear online now. Of those that do still have a print edition, the online version can be even more widely read. So digital is even more important than traditional and of course digital also has an effect on those all important search engines (SEO) and therefore your brand’s prominence and reputation.
Here at The Media Marketing Co PR is very much part of the ‘circle of goodness’ which we preach to our clients. An editorial mention is no longer a standalone event: it can be ‘pushed out’ in social media, for example, or form a part of a direct mail campaign.
Likewise social media activity, such as an industry comment interview on Youtube, can leverage coverage in a mainstream publication. The possibilities are endless – please talk to us about them.
And if you are a traditional PR agency without digital capabilities, don’t forget to look at our White Label service.
For further information contact us now on team@themediamarketingco.com.
