SEO is an abbreviation of Search Engine Optimization – the process of laying out, labelling and writing a website for best performance within search engines.
It is a term that is used widely across the internet which basically means giving your website (i.e. your company, brand, product, event) the very best chance of being found (when ‘searched for’) by anyone in the world with internet access who is looking for what you do or sell.
Why is SEO important to you and your brand?
62% of search users click a link on the first page of search results
77% of search users choose organic listing (manual submissions in the standard directory or engine rather than paid) before clicking on paid and/or featured listing when searching in Search engines such as Google and Bing
67% choose organic search when purchasing
69% of SEO’ed website owners were aware that their ROI achieved returns in excess of 500% in 2008, while only 22% of non-SEO’ed websites were able to achieve this value.
If you just have a ‘brochure’ website and no search optimisation, then please contact us at team@themediamarketing.com for more information and let’s get you found!
