We work extensively with companies selling B2B and we are very used to hearing objections to social media is ‘not for us’, although this is beginning to diminish, as we reported recently.
So we were thrilled to see this piece of research from media company Cision showing how influential blogging and social media has become in the financial sector.
How heartening to see financial bloggers wielding so much influence and professional organisations representing accountants having a healthy presence on Facebook. Not to mention publications like The Economist and The Financial Times embracing the social media world so warmly. We feel this is indicative of how ‘real’ business people are taking digital very seriously now. And if they can do it, so can any other market sector!
We really feel it is only a matter of time before virtually all vertical markets and companies of all shapes and sizes, from the largest corporates to the most traditional professions, will take on board the advantages of the digital world. And when you see the number of industries that have numerous influential and active bloggers, we don’t think that it’s long before the whole world will be joining in.
And if we can help you with your digital marketing and P, reputation, brand management or promotion, from setting up a blog and social presence to running a full scale digital campaign, please contact us on firstname.lastname@example.org or ring to talk to a human being on 0845 862 0017.