Social media marketing and the need for digital skills of all sorts has become so prevalent in recent years that you may find yourself feeling a bit overwhelmed at your Digital Skills Gap.
This may be a lack of digital knowledge overall or in specific areas, and you may be wondering how to go about getting your ducks in a row, so to speak.
If so, you are not alone.
Do You Have a Digital Skills Gap?
From top Media Marketing Experts in Agencies via those working in Marketing at major International Brands through to the Solo Directors of SMEs, via Established Freelancers and Entrepreneurs running Start Ups, nearly everyone is currently suffering from a digital skills gap.
Even in many ‘expert’ marketing cases it’s as high as 30% for specific areas, such as social media ROI and conversions, Adwords, analytics, social sales, and online content marketing. For small businesses, especially owner-owned, it can be as high as 90%.
Get Your (Digital) Ducks in a Row
The good news is that it doesn’t have to be expensive or too time consuming to bridge the digital skills gap. It just needs you to plug into an expert source – like us! – and there are a plenty of dashboards and tool suites that you can use to help you be more efficient and measure your efforts more precisely.
We offer a range of social media network-specific seminars, from Facebook, Twitter and LinkedIn to Tumblr, Instagram and Pinterest, and a range of expertise from Introductory through Intermediate to Masterclasses that are tailored specifically to the requirements of your brand, organisation, charity or business.Get Your Digital Ducks in Row
Digital & Social Media Marketing Training
We offer training at all levels depending on what is required. Some clients are like new ducklings, splashing around in the edges of social media, not having the confidence to dive in, others are happy in the water but not sure how to where they need to dive in deeper, and a few are experts in their area(s) of the pond but not sure how to integrate their efforts together or with other aspects of Marketing, PR, Comms, Recruitment or Sales or how to leverage their efforts to gain maximum ROI.
So if you want to bridge the digital skills gap, we can help!
Just head on over to the Duck Training section and check your skills against our tables to see were your digital skills gap falls and what you need to do to get up to speed on and get your Social Media Marketing ducks in a row.
Our hands-on seminars are led by our MD and founder, Digital and Social Media industry expert, Claire Burdett.
Claire is a seasoned marketing professional and one of the top social media marketing experts worldwide,
a digital early-adopter who was also the founder of the first WAH website in the UK in 2003 (FunkyAngel.co.uk).
The author of many books, including ‘WTF Can Social Media Do For Your Business?’ in 2009, Claire is an experienced marketer, publisher, writer and award-winning editor. A member of Digital Shoreditch, Claire frequently gives talks on using social media for business and on how to leverage digital and social media as part of an integrated PR and marketing campaign.
Claire is also often asked to judge and present many Digital Excellence Awards for the industry, including the annual Corp Comms Magazine’s Digi Awards, which she has judged and presented since its inauguration in 2009.
Claire has been using social media for business since it started and is one of the first people in the UK to join most of the social media networks, from Facebook ad Twitter to Snapchat.
Suffice to say you’ll be in safe hands 🙂
Places are limited, so book your place now!