Influencer Marketing is much in the news at the moment. Changes are afoot on many of the networks, of which Instagram is perhaps the most significant. In addition, Influencers themselves are coming in for much more scrutiny, both legally and from the brands who are working with them.
While Influencer Marketing can be a minefield for SMEs, it can be brilliantly effective if done correctly, so our giveaways over the last two months have focused on how your brand can work with Influencers online.
In September, our PR guru, Helen Moore wrote her Guide to the Changing Face of Influencer Marketing. While our MD, Claire Burdett, wrote her essential Checklist for working with Bloggers in August. If you haven’t downloaded them now, do so now!
Claire was also honoured to be asked to contribute her thoughts on the future trends in Influencer Marketing for Onalytica’s pretty hefty Complete Guide to Industry and B2B Influencer Marketing, which also features contributions, tips and thoughts from such luminaries as Neil Schaffer, Brian Fanzo, Sarah Goodall, Rani Mani, Ben Alfrey, Scott Guthrie, and Mark Schaefer.