So tomorrow is The Cybermummy Conference. I admit I’m excited. Not just because I finally get to meet so many familiar online friends and associates, or because I may get to tell India Knight how much she makes me laugh, or because Mumsnet‘s Justine Roberts and Google’s Technical Account Manager Eve Andersson are on my panel, but mainly because I am the moderator of the lunchtime session on ‘Influence and Statistics and how to Expand a Blog’s Audience’, ie how to increase your reach online and measure it and then apply what you learn so can do more of what works and less of what doesn’t…
…ooohhh, getting a shiver down my back just writing this, because as this is what I have spent most of my grown up life doing, and it still gets me excited!
While I would never lay claim to a tech or geek mantle, I admit to getting ridiculously enthusiastic about digital technology, always have right from the earliest days when I was at university playing around on Quantel’s paintbox and with editing suites and cameras and mixing desk… yum…, but what really – and excuse the terminology – turns me on is the application of said technology and working out how I can use it for my business or for my clients.
In fact, whatever the new technology or bit of kit, trend or gadget, my first thoughts after “Mmm interesting, how does that work then?” is…
“What does it do, and how can I use it to… [delete as applicable] produce, influence, attract attention, and make money … for [insert self or client or brand or event]”…
Quickly followed by “and how do I quantify that, measure it, analyse it, monitor it… find out whether it works and how… make it do more of what does work and less of what doesn’t…”
and then “how do I join the dots up to these other lovely technologies over here… to increase profit, brand profile, bottom line…”
Before finally “Wash and Repeat…” (well if it works keep doing it!)
Which is probably why I have ended up running www.themediamarketingco.com, and working as a digital marketing strategist – because I love it. Because it’s where the whole digital revolution really gets exciting don’t you think?
Not just the ‘shiny button-pushing, whizz bang, isn’t it AMAZING’ bit, but the fact that it facilitates so much, enables so many of us ordinary people to do more and have more influence, clout, time and money than ever before.
I mean that’s fantastic isn’t it, when you look at the bigger picture. When has that ever happened before? Never. Who of our parents’ generation would have ever predicted it? No one. How much of a force for good is this going to be and will it be in the future? Limitless.
Cheers Cybermummy and all who made it possible, and here’s to many more ‘ordinary digital gatherings’ in the future.