How to use LinkedIn Live
LinkedIn Live is a newish feature that can be very effective for increasing your visibility and reach on LinkedIn. Many people are enthusing about them as a replacement for webinars, and this is a good use, as is using them as a pure broadcast tool, much like a television broadcast. However, if your LinkedIn Live broadcast fails then it is going to be a very public fail, so make sure you prepare really well if this is a route your business is committed to following.
Professionalism is key, and rather than think of it as a spontaneous ad hoc live post, such as you might do on Instagram or Facebook, think of it more as a structured TV show.
Broadcasting Effectively on LinkedIn Live
- LinkedIn Live videos are currently only doable as an individual, not a business as yet. You can apply to broadcast as a business here.
- Have at least two devices – one for broadcasting and one for monitoring comments and reactions. You will also need an extra person to be monitoring the comments, trying to do that while you are live broadcasting is nigh on impossible without stopping and fumbling.
- Use a 3rd party tool to create your video – we like Socialive, but there’s a fair few out there. Authenticate your LinkedIn profile using the tool and make sure it is synched to your device.
- Test your internet connection – if it’s shaky or slow your video won’t stream properly.
- Optimise your set up – a studio is best, or as near as you can get to one. Think about how you are dressed and your body language, the lighting, sound quality and background. Use a tripod! Shaky videos look rubbish.
- Broadcast for at least 10 minutes and make it interesting. Talk about a topic you know will be of interest to your audience and in language that is appropriate. Don’t copycat everyone else in your niche – try talking about something unique, as well as something people are interested in learning about (need help with that? Contact us!).
- Engage with the audience and respond to their comments and reactions.
- Promote it– make sure that you promote your Live Video ahead of actually doing it. Use other networks and your email list and make sure you have a definite time to start.
- Be consistent – one video might attract some attention; a series that is consistent and broadcast regularly at a set time is likely to attract more of a following if it’s interesting. Interviewing guests is a great way to keep it interesting and will also help cross promote it.