It’s the calm before the storm this week with two of the biggest annual digital trade jamborees about to kick off – Mobile World Congress in Barcelona and SXSW in Austin, Texas. So news is a bit thin on the ground this week as all the exciting stuff is being held back, but here we go.
In what must be a first, privacy settings actually made (for a while) the leading story on a tabloid newspaper. The Daily Mail, which is now officially the biggest newspaper website in the world, reaching a staggering 45 million readers, is showing people how to change their settings to delete their Google browsing history. Privacy is making the headlines in the US as well with the industry’s leading lights signing up to a voluntary code, which Barack Obama is promoting.
Another interesting survey this week about just how much people are using their mobiles for networking with 38 million adults in the US using their devices on a daily basis, mainly for Facebook. We’ve said it before and we’ll say it again, mobile is the future for so many aspects of sales and marketing.
And after last week’s announcement from Barclays with an app making mobile banking possible, there is another system announced this week that will make payments possible from your smartphone, both in stores and online. It’s a bit limited at the moment, but there’s sure to be a host of players piling into this market soon.
And to finish, some absolutely delicious mock-ups have appeared of the new iPhone 5 – how accurate they are of course remains to be seen, but if they are true, then Apple seem to have come up with another fabulous product.
And not content with documenting terra firma, Google has announced plans to film the Great Barrier Reef as part of Google Earth. Can’t wait!
Have a lovely weekend, and those off to Barcelona, have a brilliant time!