Using Pinterest for Business
We love Pinterest at TMMC, and we have a board for pretty much everything the team loves, food, travel, inspirational people, on our account. This may seem odd for a corporate account, but a lot of businesses don’t know the real value of a well-maintained Pinterest account. Pinterest is a key platform for marketing, engagement and driving sales. If you’re not already using Pinterest for your business here are five reasons to start.
Large, active user base
Every month 200 million people use Pinterest, including 52 percent of US millennials. They spend longer on Pinterest then any other social media site, with an average of 34 minutes per visit on the site. There are 2 billion monthly searches on Pinterest.
Pinners come to shop
‘See it, like it, buy it’ happens frequently – pinners are 39% more likely to be active shoppers than non-pinners. And when they shop, they spend approximately 29% more than those who don’t use the platform, with 63% of millennial Pinterest users mentioned: “Pinterest helps me discover new brands or products to buy”.
Not only this but, according to Ahalogy, Pinners have a 9% higher average income with 35% having an income of over $75,000, a figure that rises to 50% when applied exclusively to millennials giving them substantial spending power.
This all adds up to sales, the average spend per pin click being $50 – higher than any other major social platform.
While adding links to Instagram is getting further developed comparing the ease at which Pinterest allows this it makes Instagram’s process look rather painful.
Adding links to product pages or to blogs which drive sales makes Pinterest a powerful marketing strategy, as John Jantasch of Duct Tape Marketing explains “Links built through images are some of the best links you can acquire when it comes to actual engagement,” with roughly 95% of the images on Pinterest being pinned from the web it’s invaluable.
Pinterest is driving more traffic to sites than any other social network.
Get the inside scoop on trends
Following the right accounts can give you insight on not only what the market leaders in your industry think is the latest trend but what your target audience is currently obsessed with.
You can align your other social media posts and services to cater to whatever at the moment is driving high engagement.
Pinterest SEO works
The bottom line is that Pinterest gets results. About 90% of marketers noticed their social marketing efforts increased exposure and 75% of marketers noticed that social marketing increased their traffic.
Convinced? Here are 5 types of content to get your Pinterest rolling
Note just to cover the basics, all pins must link to another site and include a visual component, and all links should point to the most relevant page. You typically want to avoid sending people to your catch-all homepage.
If you want some organisation inspiration check out The Media Marketing Co’s pinterest for board ideas outside of corporate content.
- Product Pins
These pins have beauty shots of specific products or demonstration videos which then take users to the site to view and potentially purchase that item. These pins are all over Pinterest, they definitely lead to the best ROI. However try not to fill your boards exclusively with this content as it can come off impersonal, where the whole point of pinterest marketing is to integrate your companies posts amongst other content.
- Blog posts
Pinterest has been a heaven for Blog posts from the beginning, seeing the rise of foodie bloggers and mummy bloggers alike. You’ll want an image design which not just catches the eye of passing scrolling users with intriguing or informative text on the image itself, canva is a useful tool for this. The description needs to sell the user on why the article is worth them clicking on, as well as containing your SEO keywords.
Being visual in nature infographics as a pin are popular on Pinterest for conveying industry information, or distilling articles into bite-size chunks. You need to ensure that your infographic is standardised to Pinterests specs to ensure that the text is legible and that the usually elongated pin format is the right length. They’re great because unlike a single image you can have several tiles to potentially catch the users attention.
We see this more and more with Instagram and Facebook but Pinterest truly is the original quote post network. It doesn’t matter what industry you’re in there will be quotes for you to create pins out of from industry leaders or repin from motivational accounts. Every day of the week has a hashtag you can create a Quote pin around and due to their timeless nature, they have a very long half-life making excellent evergreen content.
While Pinterest may not be the platform you associate with video content they are rising in popularity. You can create videos which address common queries or demonstration videos on your products and services, even share industry tips in tailored Q&As. If you have a YouTube or other network following you can import videos, however people do have to want to click your thumbnail as autoplay is only for promotional pins currently.
Don’t worry about creating this all yourself, the key to an active Pinterest is to curate content from specific accounts. Pin things which your Pinterest followers will find useful or inspirational to make your account a more valuable resource. We love others pins on our boards so check out the different repins we have over on The Media Marketing Co’s account for some inspiration on how repining can flesh out your boards.
Feel overwhelmed by adding yet another social media platform to your rosta? Not sure where to begin or just feel your content is lost amongst the tidal wave of content? We can help take your expertise, turn it into amazing content and make that content boost your business.
Check out our social packages here.